Brady has been a television and radio executive since 1996 with experience in all aspects of production, including on-air talent, editing, syndication and sponsorship sales. As an innovator, interactive features which can be credited to Brady include the inclusion of the EA Sports “Madden” games into TV shows - now common on ESPN, Internet streaming of television shows and inclusion of viewer e-mails as editorial and content provision. Brady has led negotiations for Prime Sports Interactive with the NFL Players Association and MLB Players Association for the creation of the first national fantasy sports games branded and endorsed by the two players associations as well as their commitment to the associated television shows.
Brady's passion for sports and the media has led him to continue his production of live and taped shows featuring current and former athletes discussing the many challenges and rewards of athletic participation at the highest levels and current game issues. Described as the “Conan O’Brian” of DFW Sports, Brady has hosted many promotional and charity events for local celebrities including the SMU Athletic Forum Luncheons and Dallas Cowboys’ Brady James Annual Charity Halloween Party.
Television and Radio programs include:
- “Off with the Helmets", Cowboys radio show on ESPN Radio (2008 – Contract through 2010)
- “Above the Rim", Mavericks radio show on ESPN Radio (2008 – Contract through 2010)
- “Legends Live", ESPN radio 103.3 FM Host of radio show talking Cowboys (2013 - current)
- “DFW Sports Beat”, DFW Sports Television on Fox Sports SW (2007 – 2012)
- “DFW Sports Beat”, DFW Sports Television on KTXA (2012 – 2013)
- “DFW Sports Beat”, DFW Sports Television on KTXD TV 47 Broadcast TV (2013 – current)
- “Sports Talk”, DFW Sports Television on TXCN and KFWD (2001 – 2003, 2005 – 2006)
- “Fox Sports Live” on Fox Sports Radio (2002 – 2003)
- “Shop at Home”, Network Host (2004)
- “NFL Players Fantasy Football”, Football related Television on Fox Sports Net (1997 – 2001)
- “MLB Players Fantasy Baseball”, Baseball related Television on Fox Sports Net (1997 – 2001)
Brady is a graduate of Kansas State University where he played tennis and golf and resides in the Dallas area with his wife and five children.